Professional Experience

Terakeet (February 2016 - Present)

Aids the sales team and sales process with research, analysis, and answers for current prospects.
Technical organic search engine and conversion rate optimization analysis to provide prospects area of improvements.
Accessing current state and opportunities of a prospect’s owned assets
Interacting with prospects to present and explain technical SEO best practices and recommendations for their owned assets.

Technical organic search engine optimization analysis to provide recommendations for improving online visibility through organic search.
Building reports using data from Google/Adobe Analytics and Google Search Console to create baselines and measure impact on important KPIs.
Interacting with clients to present and explain technical SEO best practices and recommendations for their website.
Creating weekly, monthly, and quarterly reporting of KPIs to be delivered to clients.
Skills in analytics, site audits, presentations, on-page optimization, keyword research, Google Data Studio, and many other tools.

Helped lead the Credit Card Insider site to over 1,200% organic traffic growth
Content marketing strategy development for attracting online users through SEO best practices, including keyword research and content audits.
Used tools like Google Optimize and Mouseflow to run A/B hypotheses and tests to improve conversion rate optimization across the site.
Designing and conducting topical survey collection to post findings and insights publicly.
Website navigation and user experience (UX) analysis to define, experiment, and improve UX on the site.
Technical changes to the website through WordPress scripts.
Managing advertiser relationships and analyzing data through Google Analytics for client opportunities for increased revenue and users.

Managed a list of journalists, publications, and influencers to increase online brand visibility and organic SEO for brands through backlinks and mentions
Executed PR strategies to increase brand awareness within the news cycle
Created online campaign strategies from scratch to help clients target specific keywords and improve defined KPIs
Worked in Google Analytics and other third party tools such as: SEMrush, Majestic, Content King, BuzzSumo, STAT, MOZ and Hootsuite.